Publisher's Synopsis
Shows marketing and advertising professionals how to defy rules by developing outrageous ideas that will sell products.
What's the Big Idea? How to Win With Outrageous Ideas (That Sell!)
1st Edition
Book (01 Jan 1991)
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Book information
| ISBN: | 9780385414869 |
| Publisher: | Doubleday Currency |
| Imprint: | Doubleday Currency |
| Pub date: | 01 Jan 1991 |
| Edition: | 1st Edition |
| DEWEY: | 659.1 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 288 |
| Weight: | -1g |
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