Publisher's Synopsis
"If I Didn't Laugh, I Would Cry." I can't think of a better expression to describe trade shows. For most marketing professionals, trade shows represent one of their biggest challenges. They typically have limited experience with designing an exhibit or planning for the show. And the written (and unwritten) rules can be opaque and frustrating. Far too often, marketers waste a lot of money before they understand how to be successful at a trade show. This guide is intended to supercharge your knowledge about trade show marketing whether you are a novice or a trade show warrior. And to do it as painlessly as possible. Feel free to jump around. There's no linear beginning or end. Articles Include: * 10 Common Myths About Trade Shows* What Not to Wear at a Trade Show* Dumb Stuff People Do at Trade Shows* Why Every Trade Show is like a First Date* Plus 12 more articles to boost your trade show marketing success
