Publisher's Synopsis
Web development today is broken. If you want your website to fuel growth, use this book to step past the marketing spin and get insight into the critical elements that result in a successful website project. Too many website projects result in nothing more than a fresh coat of paint with no measurable improvement in the ability to win or keep customers. This up-to-date handbook identifies the key factors that will allow you to ask the right questions in order to get the right website. Marketing managers use this book as a handbook for planning and hiring a web developer. C-Suite leaders charged with improving marketing get the information they need to ensure ROI from website investments. Company owners and nonprofit leaders get the facts they need so they know what to expect and require in a new website. Discover how you can get a website that achieves your goals online.
