Publisher's Synopsis
'What Sticks' reveals how companies can capture greater value from their marketing spending (and in some cases even decrease spending) while improving results.
What Sticks Why Most Advertising Fails and How to Guarantee Yours Succeeds
Book (01 Sep 2006)
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Book information
| ISBN: | 9781419584336 |
| Publisher: | Kaplan Pub. |
| Imprint: | Kaplan Pub. |
| Pub date: | 01 Sep 2006 |
| DEWEY: | 658.84 |
| DEWEY edition: | 22 |
| Number of pages: | 275 |
| Weight: | 550g |
| Height: | 233mm |
| Width: | 158mm |
| Spine width: | 27mm |
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