Publisher's Synopsis
This essay sheds light on what are advertisements, demystifies the different types of advertisements, reveals the best types of advertisements for companies to leverage, and delineates the benefits of companies leveraging advertisements. Advertisements are often deemed to be paid marketing messages. Advertisements are primarily utilized for the purpose of raising awareness of a company's product offerings and/or service offerings. Advertisements are ubiquitous and pervade every form of media, thereby rendering media a bastion for advertisements. Advertisements are contrived and are designing with the purpose of heightening awareness of a company's product offerings and/or service offerings. By amplifying awareness of a company's product offerings and/or service offerings among the company's target market, it can culminate in the company's sales volume, sales revenue, and profits being amplified post launching the advertisements. Advertisements are artificially devised by companies and often aim to convey the message that a product will be able to assuage the needs or wants of the company's target market. An advertisement can alternatively convey the message that a product will be allow their target market to avail themselves of a more desirable lifestyle. The message that an advertisement aims to convey tacitly or overtly can vary from advertisement to advertisement. Advertisements can also be artificially devised by companies to convey that he message that a service will be able to assuage the needs or wants of the company's target market. Advertisements are not unequivocally not limited to just promoting product offerings since they can also be employed by companies to promote their service offerings. By amplifying awareness of a company's product offerings and/or service offerings among the company's target market, advertisements are able to stimulate sales. A stellar advertisement for instance is an indelible advertisement that features a clever slogan and that is able to entice you to immediately procure the product or summarily procure the service that is promoted in the advertisement. An advertisement is all the more memorable if it features humorous moments and if it is the metaphorical embodiment of creativeness, ingenuity, and novelness. An advertisement should not be lackluster, unremembered, nor humdrum. An advertisement is all the more distinguishable from other advertisement if it is able to eminently pique a prospective customer's interest in a product or service to the extent to which the customer is able to become ineffably eager to purchase the product or service post watching the advertisement. Companies should aim to attain substantial brand recognition, strong brand loyalty, robust brand equity, and a stellar brand image. Exposure to advertisements among a company's target market can serve as a precursor for stimulating sales. If customers are highly satisfied with the products that they purchased, then it can culminate in companies being able to more rapidly grow their market share in the niche markets that they vie for increased market share in. If customers are highly satisfied with the products that they purchased, then it can culminate in companies being able to more rapidly grow their customer base. Companies should strive to rapidly cultivate brand growth. The usage of a dearth of advertisements when a brand is in its genesis can for instance undermines a company's sales growth potential, market share growth potential, and brand growth potential if the company's target market lacks awareness that the company's product offerings and/or service offerings exist. Even though advertisements are often paid marketing messages, they are still nonetheless often an integral component of a company's marketing strategies.
