Publisher's Synopsis
Is your business struggling to make strong connections with people?
Are you having trouble attracting and keeping clients?
Does your business have a great story to tell but it seems like nobody is listening?
Perhaps you're missing emotion in your communication strategy.
Welcome to the Age of Emotion is a book for business owners and brand managers who want increased connectivity and engagement with their brand. It focuses on harnessing the emotive powers of video to target prospects and turn them into loyal customers and fans of your company. Michael Langdon will take you through everything you need to know, from lighting setups and camera angles to video strategies and which platforms to use.
Welcome to the Age of Emotion will teach you:
- the science behind emotion in business
- DIY video basics to get you producing quality video content, even on your phone
- the different types of videos you can produce
- what types of videos will work best for your needs
- how to measure the ROI of videos you produce
- tactics and strategies to amplify your brand's story
- how to connect with and keep new clients.
Emotion is what drives business around the world, and there is no better way to harness emotion than through the power of video.
