We Are All Weird The Rise of Tribes and the End of Normal

Paperback (24 Sep 2015)

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Publisher's Synopsis

We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched

World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.

Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.

Face it. We're all weird.

So why are companies still trying to build products for the masses?

Why are we still acting like the masses even exist?

Weird is the new normal. And only companies that figure that out have any chance of survival.

In this book, Seth Godin shows you how.

'Read this book slowly and read it again, for the lessons are rich and wise'
Jacqueline Novogratz, founder, Acumen

Book information

ISBN: 9780241209011
Publisher: Penguin Books Ltd
Imprint: Penguin Books
Pub date:
DEWEY: 658.8
DEWEY edition: 23
Language: English
Number of pages: 103
Weight: 78g
Height: 130mm
Width: 178mm
Spine width: 8mm