Hardback (01 Jan 2006)
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Starting from the premise that customers are behaving more like cats than Pavlov's dogs, this book examines how media undermines the effectiveness of mass marketing models. It shows how this paradigm shift creates an unprecedented opportunity for businesses to redefine how they communicate with customers.
| ISBN: | 9780785218975 |
| Publisher: | Nelson Business |
| Imprint: | Nelson Business |
| Pub date: | 01 Jan 2006 |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 225 |
| Weight: | 494g |
| Height: | 229mm |
| Width: | 152mm |
| Spine width: | 23mm |
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Paperback
Published 18 Jun 2020
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