Publisher's Synopsis
Includes cases with a media package that is integrated with the book.
Valuepack:Marketing Communications:engagement, Strategies and Practice AND Principles of Marketing With Companion Website With Gradetracker Student Access Card
Paperback (12 Dec 2006)
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Includes delivery to the United States
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Book information
| ISBN: | 9781405854566 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 12 Dec 2006 |
| Weight: | 4186g |
| Height: | 263mm |
| Width: | 199mm |
| Spine width: | 81mm |
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