Publisher's Synopsis
Reflects the changes in marketing theory and practice. This work is a European introduction to applied marketing research and it covers both quantitative and qualitative techniques in depth.
Valuepack: Marketing Management Ans Marketing Research: An Applied Approach
Paperback (22 Mar 2007)
Not available for sale
Includes delivery to the United States
Out of stock
Check stock
Book information
| ISBN: | 9781405854849 |
| Publisher: | Pearson Education |
| Imprint: | Prentice Hall |
| Pub date: | 22 Mar 2007 |
| Language: | English |
| Weight: | 3560g |
| Height: | 282mm |
| Width: | 224mm |
| Spine width: | 64mm |
We recommend
$1.47off
Bundle: MKTG, 13th + MindTap, 1...
Paperback
Published 18 Jun 2020
Save $1.47
RRP $69.73- $68.26
