Publisher's Synopsis
This pack contains 1 copy of Marketing 9th edition and 1 printed access card to MyMarketingLab with eText.
Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways.
Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.
The text is accompanied by a flexible and completely revised suite of learning and teaching resources designed to inspire creativity and critical thinking and to excite you about the possibilities of a career in marketing.
- Automatically-graded assignments - saving you time.
- Unlimited practice - with practice quizzes and timed tests.
- A wide variety of interactives such as Podcasts, Videos, Power Points, Flashcards and iPod quizzes.
- Tools to prepare a marketing plan and master marketing metrics.
- Careers in Marketing section.
This product includes access to the eText.
Note: MyMarketingLab is not a self-study product and should only be purchased when required by an instructor.
