New Edition
Paperback (30 Jun 1996)
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This guide to winning back former customers shows how to reach people whose buying activity has tapered off or stopped, and convert them into the company's best customers. Each chapter contains practical tips, case studies, dos and don'ts, and an action plan that readers can apply themselves.
| ISBN: | 9780070680487 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill Education |
| Pub date: | 30 Jun 1996 |
| Edition: | New Edition |
| DEWEY: | 658.8 |
| Language: | English |
| Number of pages: | 240 |
| Weight: | -1g |
| Height: | 215mm |
| Width: | 146mm |
| Spine width: | 19mm |
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Paperback
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