Understanding Customers

Understanding Customers - The Marketing Series.

Paperback (07 Sep 1995)

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Publisher's Synopsis

Understanding Customers has been specifically written for students studying for the Understanding Customers module in the CIM Certificate. The text layout and design is lively, and each unit has the same structure to make learning methods easier

Book information

ISBN: 9780750619967
Publisher: Butterworth-Heinemann
Imprint: Butterworth-Heinemann
Pub date:
DEWEY: 658.80076
DEWEY edition: 20
Number of pages: 289
Weight: 782g
Height: 297mm
Width: 210mm
Spine width: 19mm