Understanding Customers, 1996-97

Understanding Customers, 1996-97 - The Marketing Series. Student

Paperback (01 Aug 1996)

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Publisher's Synopsis

Understanding Customers has been specifically written for students studying for the Understanding Customers module in the CIM Certificate. The text layout and design is lively, and each unit has the same structure to make learning methods easier

Book information

ISBN: 9780750629157
Publisher: Butterworth-Heinemann
Imprint: Butterworth-Heinemann
Pub date:
DEWEY: 658.8342
DEWEY edition: 21
Number of pages: 369
Weight: -1g