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Tourism Marketing for Cities and Towns

Tourism Marketing for Cities and Towns Using Branding and Events to Attract Tourists

Hardback (30 Oct 2015)

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Publisher's Synopsis

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.

About the Publisher

Routledge

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9781138133518
Publisher: Taylor and Francis
Imprint: Routledge
Pub date:
DEWEY: 659.2930776
DEWEY edition: 23
Language: English
Number of pages: 328
Weight: 766g
Height: 229mm
Width: 152mm
Spine width: 19mm

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