Hardback (03 May 2003)
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The authors of Total Integrated Marketing argue that marketing has lost its way and that companies cannot win in today's highly competitive markets by leaving marketing up to the marketing department. They assert that the new marketplace demands integration of the firm's entire capabilities into a system which really delivers.
| ISBN: | 9780749440183 |
| Publisher: | Kogan Page |
| Imprint: | KoganPage |
| Pub date: | 03 May 2003 |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 356 |
| Weight: | 712g |
| Height: | 234mm |
| Width: | 156mm |
| Spine width: | 33mm |
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Paperback
Published 18 Jun 2020
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