This Is PR

This Is PR The Realities of Public Relations

5th Edition

Book (25 Nov 1992)

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Publisher's Synopsis

In addition to current information drawn from public relations campaigns, public relations agencies and the news, this new edition features coverage of public relations research, theory, ethics, law, tactics and channels. The text also contains examples of successful public relations campaigns and cases and illustrations depicting public relations in action.

Book information

ISBN: 9780534172626
Publisher: Wadsworth Pub. Co.
Imprint: Wadsworth Pub. Co.
Pub date:
Edition: 5th Edition
DEWEY: 659.2
DEWEY edition: 20
Language: English
Number of pages: 615
Weight: 1066g
Height: 203mm
Width: 248mm
Spine width: 31mm