Publisher's Synopsis
Finally! A Marketing Strategy and Business Strategy Book That Makes Sense!
You're about to discover how to develop a proven marketing system (one you can start implementing tomorrow) for getting buyers, customers and clients on demand...The same system proven to work in over 200 business categories, whether you're an online marketer, offline business owner, butcher, baker or candle stick maker...you need The Truth!
In The Truth! you will discover:
- Why your current marketing strategy and business strategy may be losing you time and money...
- The strategic marketing versus tactical marketing conumdrum...
- Common sense principles of marketing strategy you'll be able to instantly validate and embrace...
- How to say things in a way that will have a profound difference in your marketing results...
- How to quit competing on price and start selling your product or service for what you're really worth...
- The marketing equation that position's you as the only choice in the eyes of your prospective clients and customers...
- A marketing strategy system based on the unchanging principles of human nature...
- And much more...
John Mulry is an award winning and trusted marketing advisor, lead generation & client experience specialist, author, speaker, publisher and is aptly known as the 'marketing maverick' by his clients and close friends. He offers strategies for business owners to grow their business and profits through successful online and offline direct response marketing systems. John's mission is to show you how to: attract more of your ideal customers, get them to come back more often, have them spending more on each visit and have them sending you more referrals than you ever thought possible!
