4th Edition
Paperback (22 Nov 2007)
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For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses
The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
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| ISBN: | 9780132043588 |
| Publisher: | Bookpoint Ltd |
| Imprint: | Pearson |
| Pub date: | 22 Nov 2007 |
| Edition: | 4th Edition |
| DEWEY: | 658.816 |
| DEWEY edition: | 22 |
| Number of pages: | 349 |
| Weight: | 432g |
| Height: | 231mm |
| Width: | 153mm |
| Spine width: | 14mm |
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Paperback
Published 18 Jun 2020
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