5th Edition, International Edition
Paperback (13 May 2010)
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The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers.
The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.
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| ISBN: | 9780132546133 |
| Publisher: | Bookpoint Ltd |
| Imprint: | Pearson |
| Pub date: | 13 May 2010 |
| Edition: | 5th Edition, International Edition |
| DEWEY: | 658.816 |
| DEWEY edition: | 22 |
| Number of pages: | 350 |
| Weight: | 372g |
| Height: | 231mm |
| Width: | 207mm |
| Spine width: | 11mm |
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Published 18 Jun 2020
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