Publisher's Synopsis
In the early 2000's a new, social trend started to emerge. Although now widely understood, at the time social media was an anomaly, something only the "young" people used. Then Facebook hit the college scene in 2004, and the landscape of online social interaction quickly evolved. Eventually, more and more social media platforms were created to take advantage of this growing trend, and businesses started to see an opportunity to grab the attention of potential buyers in their own digital space. Today, over 74% of all internet users are active on social media. What was once often referred to as a "fad" has become the accepted method of communicating online, and it's not just the young kids anymore (72% of baby boomers online use Facebook). This presents both opportunities and challenges for marketers, small business owners and agents looking to find an audience and grow their interaction. Simply knowing where the customers are, isn't enough. You must learn how to connect with potential buyers in a space in which they go to escape the traditional marketing (television, radio, print, etc.) and connect with their own friends, families and interests. Learning how to interrupt their social media feeds to grab this attention in an authentic way is both an art and a science. In this DIY workbook we uncomplicated the whole social media process and teach you how to find your own voice and connect with these people online. Not only will you learn the common mistakes people are making on social media and how to avoid them, but you will also be equipped with the knowledge you need to: - Identify and create a great brand image and reputation - Set up social media profiles that are engaging - Plan, create, schedule and post content people on social media will interact with - Audit and track accounts and progress - Profile the competition - Market beyond social media, including how to use your website for marketing
