Publisher's Synopsis
The Psychology of Advertising is a book written by Walter Dill Scott that provides a comprehensive understanding of the principles of psychology and their relation to successful advertising. The book is a simple exposition that aims to help marketers and advertisers to create effective and persuasive advertising campaigns by understanding the psychology of the target audience. The book is divided into several chapters that cover a wide range of topics, including the psychology of attention, perception, memory, emotions, and motivation. The author provides real-life examples and case studies to illustrate how these principles can be applied in advertising. The Psychology of Advertising is a valuable resource for anyone involved in the advertising industry, from marketers to copywriters to designers. The book offers practical insights and strategies that can be used to create compelling advertisements that resonate with the target audience. Overall, The Psychology of Advertising is a must-read for anyone who wants to understand the psychology behind successful advertising campaigns. It is a well-written and informative book that provides a clear understanding of the principles of psychology and their application in advertising.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
