Publisher's Synopsis
This book gives you some of the most powerful marketing secrets that author T.J. Rohleder has used to generate millions of dollars in his business. The first chapter shares the title of this book and tells you HOW TO CASH IN FROM THE POWER OF HYPE! As you'll discover, this is an important marketing strategy to get the very best prospective buyers in your market to NOTICE YOU and your company above all the rest. You'll discover how the power of HYPE cuts through the clutter of all of the other advertising and marketing messages that your prospects and customers are subjected to each day. As T.J. will prove to you, MANY OF YOUR COMPETITORS ARE SCARED TO DEATH to use this secret. They're so worried about offending anyone that NOBODY ever notices them! T.J. will go over this in detail in chapter one. You'll go over this first chapter carefully and then go through the rest of the book to discover even more marketing secrets (which really are secrets because very few or even NONE of your competitors are using them) in the other chapters.
