Book (01 Jan 2000)
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A guide to creating and implementing an advertising media plan, for media planners, advertisers, marketers, and business managers. Covers developing objectives, evaluating various advertising media, handling media calculations and formulae, negotiating media buys, and evaluating a plan's impact. Includes discussion of the role of media in business
| ISBN: | 9780844235165 |
| Publisher: | NTC Business Books |
| Imprint: | NTC Business Books |
| Pub date: | 01 Jan 2000 |
| DEWEY: | 659 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 163 |
| Weight: | 476g |
| Height: | 241mm |
| Width: | 165mm |
| Spine width: | 19mm |
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