The Media Equation

The Media Equation How People Treat Computers, Television, and New Media Like Real People and Places

Paperback (22 Oct 2003)

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Publisher's Synopsis

Can human beings relate to computer or television programs in the same way they relate to other human beings? Based on numerous psychological studies, this book concludes that people not only can but do treat computers, televisions, and new media as real people and places. Studies demonstrate that people are "polite" to computers; that they treat computers with female voices differently than "male" ones; that large faces on a screen can invade our personal space; and that on-screen and real-life motion can provoke the same physical responses. Using everyday language to engage readers interested in psychology, communication, and computer technology, Reeves and Nass detail how this knowledge can help in designing a wide range of media.

Book information

ISBN: 9781575860534
Publisher: Center for the Study of Language and Inf
Imprint: CSLI Publications
Pub date:
DEWEY: 302.23
DEWEY edition: 21
Language: English
Number of pages: 305
Weight: 460g
Height: 153mm
Width: 229mm
Spine width: 24mm