Visual Thinking for Information Design

Visual Thinking for Information Design

Second edition

Paperback (31 Aug 2021)

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Publisher's Synopsis

Visual Thinking for Information Design, Second Edition brings the science of perception to the art of design. The book takes what we now know about perception, cognition and attention and transforms it into concrete advice that students and designers can directly apply. It demonstrates how designs can be considered as tools for cognition and extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams.

Renamed from the first edition, Visual Thinking for Design, to more accurately reflect its focus on infographics, this timely revision has been updated throughout and includes more content on pattern perception, the addition of new material illustrating color assimilation, and a new chapter devoted to communicating ideas through images.

Book information

ISBN: 9780128235676
Publisher: Elsevier Science
Imprint: Morgan Kaufmann
Pub date:
Edition: Second edition
DEWEY: 152.14
DEWEY edition: 23
Language: English
Number of pages: xi, 212
Weight: 480g
Height: 231mm
Width: 188mm
Spine width: 10mm