Publisher's Synopsis
The Master Guide To Creating A Unique Brand Identity is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity.The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout.The Master Guide To Creating A Unique Brand Identity is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.