Publisher's Synopsis
Case studies complement a discussion of how marketing professionals can apply state-of-the-art computer technology and artificial intelligence ideas to the management of corporate knowledge and resources.
The Marketing Workbench Using Computers for Better Performance
Paperback (28 Feb 1987)
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Book information
| ISBN: | 9780870947636 |
| Publisher: | Dow Jones-Irwin |
| Imprint: | Dow Jones-Irwin |
| Pub date: | 28 Feb 1987 |
| DEWEY: | 658.800285 |
| DEWEY edition: | 19 |
| Language: | English |
| Number of pages: | 259 |
| Weight: | -1g |
| Height: | 234mm |
| Width: | 158mm |
| Spine width: | 25mm |
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