The Marketing Game

The Marketing Game How the World's Best Companies Play to Win

Paperback (31 Jul 2001)

Not available for sale

Includes delivery to the United States

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Publisher's Synopsis

The Marketing Game is aimed at anyone involved in marketing, be they the owners of a small shop or employees working in a trans-global corporation. The author reveals the traps to avoid when communicating with consumers and clients.

Book information

ISBN: 9781580624794
Publisher: Adams Media
Imprint: Adams Media
Pub date:
DEWEY: 658.802
DEWEY edition: 21
Number of pages: 290
Weight: 454g
Height: 235mm
Width: 152mm
Spine width: 25mm