The Marketing Director's Handbook

The Marketing Director's Handbook The Definitive Guide to Superior Marketing for Business and Boardroom Success - The Marketing Director's Handbook

Hardback (15 Sep 2008)

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Publisher's Synopsis

The Marketing Director's Handbook is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. In a single reference source it contains practical advice, ideas, arguments, tools and strategies to enhance the profitable growth and value of your organisation. The book is structured to help the reader lead a marketing department, undertake key marketing activities and solve marketing problems. It contains a comprehensive range of simple tools and models reflecting best market-place practices to help structure and enhance your thinking. It is concise, jargon free and easy-to-read, use and digest. Anecdotes and visuals breathe life into learning points. Chapters are usefully labelled by the type of activity they'll help readers to undertake. I

Book information

ISBN: 9780955886003
Publisher: The Marketing Directors Ltd
Imprint: The Marketing Directors
Pub date:
DEWEY: 658.8
DEWEY edition: 22
Language: English
Number of pages: 396
Weight: 854g
Height: 181mm
Width: 248mm
Spine width: 30mm