Publisher's Synopsis
Explains the function of a strategic marketing plan, and discusses products, services, customers, prospects, competitors, pricing, sales, advertising, and promotion.
4th Edition
Book (31 Jan 1995)
Not available for sale
Includes delivery to the United States
Out of stock
Explains the function of a strategic marketing plan, and discusses products, services, customers, prospects, competitors, pricing, sales, advertising, and promotion.
ISBN: | 9780936894720 |
Publisher: | Upstart Pub. Co. |
Imprint: | Upstart Pub. Co. |
Pub date: | 31 Jan 1995 |
Edition: | 4th Edition |
DEWEY: | 658.802 |
DEWEY edition: | 20 |
Language: | English |
Number of pages: | 240 |
Weight: | -1g |