Publisher's Synopsis
ATTRACT. CONVERT. RETAIN.
Content is king when it comes to digital and traditional marketing, but best practices change often. Things have steadily become more competitive with the sheer amount of content on
the internet, and websites are often penalized for things you'll miss without a keen eye and deep understanding of search engine optimization. Just when you have mastered one element of a content strategy, another one pops up and requires the same level of dedication and effort.
You will never be penalized for excellent, unique content, but you will most definitely be penalized for trying to "game" search engines.
In this book you'll discover:
- The different types of content and their purposes
- How to come up with topic ideas
- How to write excellent content
- How to optimize your content for humans and search engines
- The ins and outs of keyword research
If you're looking to stand out in the world of online marketing, this book is an absolute must-read.
Pick up your copy today by clicking the Buy Now button at the top of this page!
