Publisher's Synopsis
Project Report from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Oxford Brookes University (Business School), course: International Marketing, language: English, abstract: The implementation of a broadband wireless internet service in the German public transport system is an important step for next generation networks in order to keep Germany up to date with world-wide technological development. Being a highly developed country in terms of IT, Germany is currently a step behind when it comes to free wireless access. The cancellation of Free Wi-Fi in Berlin and the negligence of the international research project 'Broadband Wireless Internet Access in Public Transportation', aided by the German Ministry of Education and Research, is a heavy setback for the country. Instead of setting a good example for other cities, the federal government returned this task to the private companies. Those, like the Deutsche Bahn, are slowly developing wireless access in all of their trains and train stations, but an auspicious plan for the next few years is not yet foreseeable. Several companies, like the Swiss company NetModule AG and Deutsche Telekom AG, offer the technical support which is required for an area-wide coverage of access points, but as of today there are no direct proceedings with local governments or with local public transport companies.
