Publisher's Synopsis
Everybody knows that they need to Stand Out against the competition, and do things a little bit differently to get noticed and talked about, but The Hippo Campus tells you exactly how. This book not only shows you how to Stand Out and become a remarkable company with raving fans, but gives you a step by step process of how to do it for yourself. In a noisy world with global competition, our two highest assets are attention and trust. These can both be achieved in high quantities by being a remarkable company. With an online learning platform to complement this book at no extra cost (details inside), enrol yourself in The Hippo Campus to put into practice marketing that is going to ensure you are the one who gets noticed, gets remembered and gets talked about. Can you graduate?
