Publisher's Synopsis
Whether you are already in a marketing job, aspire to having one or have the pleasure of working with marketers, this book will help. By keeping it simple, Catriona Mackay has combined her own business experience with established best practice to give you a guide to effective marketing. Her great marketing tips and advice will help you... write a wonderful marketing plan; avoid making costly mistakes; encourage good marketing practice at work; use what you know to make your business grow; find out more about what you don’t know! Essential reading for people who are going places!
