Publisher's Synopsis
Bring your students quickly up to speed on the essentials of international marketing and teach them how to strike back when global competitors move into a company's territory and shrink its markets.
The Global Marketing Imperative
Paperback (01 Apr 1996)
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Includes delivery to the United States
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Book information
| ISBN: | 9780844230108 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill |
| Pub date: | 01 Apr 1996 |
| Language: | English |
| Number of pages: | 320 |
| Weight: | 507g |
| Height: | 228mm |
| Width: | 159mm |
| Spine width: | 20mm |
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