Publisher's Synopsis
Finally! - A refreshing marketing book for heart-centered entrepreneurs!Are you ready to build a purposeful and profitable business, by marketing withintegrity and kindness? Are you done with being pushy?Are you fed up with the manipulation, the hype and the hustle?You're not alone. It is a revolution pushing up through the cracks of the conventional business world. A gentle revolution.The Gentle MARKETING REVOLUTION is for quietly rebellious business owners like you whowant to be gentle, authentic AND successful in your marketing and business.This radical business approach is offering you a roadmap to discover how to connect with clientsauthentically, implement heart-centered selling, and use the power of vulnerability to bring moreof you to your marketing. Structured around three phases of transformation that revolutionize the traditional Ps ofmarketing, along with thought-provoking questions, powerful self-reflections and compellingstories to guide the way, Santacroce lays out the necessary steps to:
- grow a thriving business using ethical marketing, help others and make an impact in this world
- show up as your true self in your marketing, not some prescribed version of who you should be
- partner with your kind of people, instead of pressuring them to buy
- take the 'less is more' approach and stop feeling overwhelmed
- use 'proven' marketing and sales strategies, but tweaking them to fit your gentle approach
- enjoy a business that is inspiring and uplifting and aligned with your truth