Publisher's Synopsis
Written for the Fundamentals of Marketing and Practice of Marketing papers of the CIM Certificate Examination, this book sets out the basic principles of marketing and their application to modern business practice.
The Fundamentals and Practice of Marketing - The Marketing Series.
3rd Edition
Paperback (22 Mar 1995)
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Book information
| ISBN: | 9780750609975 |
| Publisher: | Butterworth-Heinemann |
| Imprint: | Butterworth-Heinemann |
| Pub date: | 22 Mar 1995 |
| Edition: | 3rd Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Number of pages: | 324 |
| Weight: | 603g |
| Height: | 264mm |
| Width: | 195mm |
| Spine width: | 17mm |
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