Publisher's Synopsis
In today's market you must inform, entertain and educate. To attract the right kind of attention, you need exeptional content and a strategic approach tailored to your audience, platform and goals. Three- times Best Selling Author and Award-winning Education Specialist, Ginger Bell shares how to use your expertise to create educational content marketing. This is a true step, by step guide that shows you exactly what you need to do to create content that will educate your prospects, answer their questions, build value in your services and position you as THE expert in your field. Education-based marketing, or "edumarketing" is the sharing of knowledge with the purpose of building trust and positioning yourself as the expert in your field. It is a necessary strategy in today's competitive market that can help you establish credibility and build trust with your prospects, customers and partners. Most companies today live in a very competitive marketplace and how you differentiate yourself and maintain trust in the every-changing world of marketing is more crucial then ever. In "the edumarketer", Ginger shares what she has used with her clients for the past twenty years to build credibility in their marketplace with education-based marketing. This book will help you to quickly implement "Edumarketing" into your marketing plan.
