The Complete Idiot's Guide to Marketing Basics

Paperback (06 May 1997)

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Publisher's Synopsis

The Complete Idiot's Guide to Marketing Basics is a beginner's guide to marketing products and services. With step-by-step instructions this guide walks readers through all the necessary information required for a successful marketing programme.

Book information

ISBN: 9780028614908
Publisher: Pearson Education
Imprint: Imprint Unknown
Pub date:
DEWEY: 658.8
DEWEY edition: 21
Language: English
Number of pages: 428
Weight: 741g
Height: 231mm
Width: 186mm
Spine width: 29mm