Publisher's Synopsis
Aimed at westerners who wish to do business with the Chinese, this is a practical text with authentic examples organized by topic.
Contents: 1. Cultural Environment; 2. Business Environment, Principles & Practices; 3. Underpinning Behaviours; 4. Exchanging Gifts & Favours; 5. Negotiating Techniques; 6. Business Meetings; 7. Business Entertaining; 8. Handling the Media; 9. Market Entry Strategies; 10. Human Resource Management
