Publisher's Synopsis
You know that 'customer experience' is the new corporate buzzword and yet, it seems like a lot of fluff to you...UNTIL NOW! Customer experience and employee engagement guru, Jeff Tobe has been showing organizations how the become the EMPLOYER of CHOICE and the VENDOR of CHOICE in their industries, for over 25 years. Finally, he has put it all into a book that makes you work a little as he asks and answers the critical questions you must ask of yourself and your team.
Questions like...
What's the difference between customer SERVICE and customer EXPERIENCE?
Why do you need to focus on CX?
How do you get your people more engaged?
How do you measure CX?
Where do you start with a CX initiative?
What is the future of CX?
...and many more
By the end of this book, you will have everything you need to attract, keep and WOW customers AND increase your profits.
