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The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond

The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond

Paperback (01 Nov 2018)

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Publisher's Synopsis

  • From one of the leading creative forces at world-famous Pixar Studios
  • From the story artist who developed award-winning movies Toy Story, Toy Story 2, Monsters Inc., Finding Nemo, Cars, Ratatouille, UP, Toy Story 3, and Monsters University
  • Translates unique Pixar storytelling methods to corporate, business, and marketing audiences
  • An outgrowth of the author's popular "Story Seminars" and "Story for Business Workshops" held around the world
  • Clients inviting the author to share this material have included Target, Procter and Gamble, Adidas, BMW, Sony, Mattel, Facebook, Charles Schwab, Microsoft, Warner Brothers, and Google.
  • Retells the "Hero's Journey" story-building methods through the lens of the Pixar films.
  • Gives fresh perspective to the principles of great storytelling for those in the world of sales, marketing, speaking, politics, and branding.

    • Book information

    ISBN: 9781642790207
    Publisher: Morgan James Publishing
    Imprint: Morgan James Publishing
    Pub date:
    DEWEY: 658.45
    DEWEY edition: 23
    Language: English
    Number of pages: 164
    Weight: 236g
    Height: 139mm
    Width: 216mm
    Spine width: 15mm

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