Book (01 Sep 1988)
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Among the topics covered here are: accountability; defining and recognizing advertising effects; the importance and significance of timing; exposure; uses and abuses of sales modeling; competitor data. Annotation copyright Book News, Inc. Portland, Or.
| ISBN: | 9780669181395 |
| Publisher: | Lexington Books |
| Imprint: | Lexington Books |
| Pub date: | 01 Sep 1988 |
| DEWEY: | 659.10681 |
| DEWEY edition: | 19 |
| Language: | English |
| Number of pages: | 235 |
| Weight: | 764g |
| Height: | 242mm |
| Width: | 198mm |
| Spine width: | 25mm |
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