Publisher's Synopsis
Imagine 15 years of experiences, insights and learnings in marketing, has to be encapsulated in 160 pages of writing. That's the pain, pleasure and expertise I've gone through in bringing this book to you. This book is a result of days, weeks, and months I've sacrificed. It took close to 14 months to bundle all my learning in the most receptive way for wide audiences, right from beginners to experts.
This book on Account-Based Marketing is designed in such a way that, right from identifying your target accounts to crafting personalized campaigns, no stone is left unturned. I tried to explain each tactic in the best possible detail with execution steps and possibly along with an example. Whether you're a seasoned marketer or new to ABM, this playbook or call it handbook, will be your trusted companion and source of guidance for your ABM programs and activities.
This book isn't just blue-sky thinking; it delves into the challenges of ABM that arise from real-time experiences, using visualizations to illustrate the obstacles you might encounter on your journey. This is not just a book to read, but can be a valuable resource to you to refer back whenever you need ideas or guidance.
Now, it's your turn to transform your marketing strategy and evolve as an ABM expert.
