The 22 Irrefutable Laws of Advertising (And When to Violate Them)

The 22 Irrefutable Laws of Advertising (And When to Violate Them)

Hardback (14 May 2004)

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Publisher's Synopsis

This is a guide through the uncertain future of advertising with a start chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today.

Book information

ISBN: 9780470821060
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
DEWEY: 659.1
DEWEY edition: 22
Number of pages: 250
Weight: 544g
Height: 241mm
Width: 165mm
Spine width: 25mm