Publisher's Synopsis
Advertising is communication within marketing that uses an openly sponsored, non-personal message to promote or sell an idea, product or service. Advertising sponsors are typically companies that want to promote their products or services. In advertising, an advertiser pays and has control over the message; it differs from personal selling in that the message is not personal, it is not directed at a particular individual. Occurs through various media, including traditional media such as print media, broadcast media, alternative media, and new media (Internet: search engines, social networks). The actual presentation of the message in a medium is known as "Ad".
