Publisher's Synopsis
The only thing that we know for sure about the digital world is that change is a constant. And the best digital entrepreneurs are those that account for change. In fact, successful marketing strategies are short-lived in nature because their entire purpose is to ensure that your brand is consistently aligned with the ever-shifting digital and cultural landscapes.A strong digital strategy is going to establish your brand identity, keep your customer base growing and, most importantly, ensure that your brand is evolving. These concepts - growing, evolving - well, they're continuous. And a sound digital branding strategy is, too. In fact, it's what's going to ensure that your brand is never left behind, never stagnant, but always growing.
