Successful Catalog Marketing

Successful Catalog Marketing How to Plan, Create, Merchandise, and Market to Sell More Products

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Publisher's Synopsis

Offers practical information for operating a successful mail-order catalog business and discusses selecting merchandise that sells, organizing and designing a catalog, and developing a strong customer service program.

Book information

ISBN: 9780850131772
Publisher: Dartnell Corp
Imprint: Dartnell Corp
Language: English
Number of pages: 407
Weight: 1133g
Height: 279mm
Width: 215mm
Spine width: 25mm