Publisher's Synopsis
For senior/MBA-level course in Pricing Strategy or Managerial Economics.
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.
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Strategy and Tactics of Pricing A Guide to Profitable Decision Making (College Version): International Edition
2nd edition
Paperback (26 Sep 1997)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780130396389 |
| Publisher: | Bookpoint Ltd |
| Imprint: | Pearson |
| Pub date: | 26 Sep 1997 |
| Edition: | 2nd edition |
| Number of pages: | 400 |
| Weight: | 515g |
| Height: | 228mm |
| Width: | 153mm |
| Spine width: | 15mm |
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